Cookies Policy

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They help a website function, remember choices, and (when permitted) understand how visitors use pages so the site can be improved. Some cookies are set by us (first-party cookies) and others are set by service providers we use (third-party cookies).

In addition to cookies, we may use similar technologies such as pixel tags (tiny images or code snippets that record page interactions), local storage, and server-side event logging. These technologies can work together with cookies to support security, measure conversions, and—if you consent—help us evaluate the effectiveness of advertising.

2. Cookie lifespans and origin

Cookies can be either session cookies or persistent cookies:

• Session cookies expire when you close your browser. They are typically used for core site functionality and security.
• Persistent cookies remain on your device for a set period (for example, 90 days or 12 months) unless you delete them earlier.

Cookies can also be grouped by who sets them:

• First-party cookies are set by Fj ApS and are generally used to keep the site working and store your consent choice.
• Third-party cookies are set by providers such as analytics and advertising platforms. These cookies are only used when you provide consent for the relevant category.

3. Cookie categories we use

Fj ApS uses the following cookie categories. These categories align with the consent options shown in our cookie banner and cookie preferences modal.

A. Essential cookies (always on)

Essential cookies are required for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as setting privacy preferences, submitting a form, or maintaining basic session continuity. They may also be used to help prevent fraud and abuse.

B. Analytics cookies (consent required)

Analytics cookies help us understand how visitors interact with the website, such as which pages are visited, how long pages are viewed, and which content is most helpful. We use this information to improve page structure, clarity, and performance. Analytics cookies are only activated after you provide explicit consent.

When analytics tools are used, they may collect information such as IP address (processed in a privacy-preserving manner where available), browser type, device/OS, language settings, approximate location, and interaction events. We aim to keep analytics focused on site improvement and do not use it to make decisions that produce legal or similarly significant effects.

C. Marketing cookies (consent required)

Marketing cookies are used to measure advertising performance and to support remarketing (showing ads to people who have visited the site) and audience building (for example, creating lookalike audiences). Marketing cookies are only activated after you provide explicit consent.

Marketing cookies may record page views, conversions (such as form submissions), and technical identifiers used for attribution. These tools help us understand whether advertisements led to website visits and inquiries. They do not provide us with access to your private accounts on third-party platforms.

4. Cookie table

The table below lists cookies that may be used on this website. Some cookies may only appear after you have consented to analytics and/or marketing categories.

Note: the presence and names of third-party cookies can vary based on vendor configuration and updates. Where applicable, Fj ApS aims to keep retention periods aligned with vendor defaults and appropriate measurement windows.

5. Third-party providers

When you consent to analytics and/or marketing cookies, the website may use third-party services provided by:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager) — https://policies.google.com/privacy
• Meta Platforms (Meta Pixel, remarketing and conversion measurement) — https://www.facebook.com/privacy/policy
• Cloudflare (security and performance features, such as protection against abuse) — https://www.cloudflare.com/privacypolicy/

Fj ApS does not permit these providers to use site data for their own independent commercial purposes. These providers may process data according to their terms when their technologies are active and permitted by your consent choice.

6. Managing your cookie preferences

You can manage your cookie preferences in the following ways:

• Use the “Manage cookie preferences” link in the website footer to reopen the consent options.
• Adjust settings in your browser (for example, to block or delete cookies). If you block all cookies, some website functions may not work correctly.
• Use vendor tools where available, such as the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
• Manage ad personalization settings: https://adssettings.google.com and https://www.facebook.com/adpreferences
• For EU users, consider additional industry opt-out tools: https://www.youronlinechoices.eu/

If you withdraw consent, analytics and marketing cookies should stop being set, and existing cookies may be deleted or expire naturally based on their retention period. Withdrawal of consent does not affect processing that took place before withdrawal.

7. Changes to this Cookie Policy

Fj ApS may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our operational practices. When we make material changes, we will update the “Last Updated” date on this page. For major changes, we may also provide a prominent notice on the website.

8. Contact

If you have questions about this Cookie Policy or your privacy choices, contact:

• Fj ApS
• Østerbrogade 154kl, 2100 København, Denmark
• Email: [email protected]
• Phone: +45 33 55 77 24